--- title: "Asphalt Estimate Follow-Up: The 14-Day Sequence That Closes Jobs | GoPave" description: "The exact multi-touch follow-up sequence asphalt contractors should run after every estimate. Day-by-day cadence, channels, and what to say." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://gopavecrm.com/" }, { "@type": "ListItem", "position": 2, "name": "Asphalt Estimate Follow-Up", "item": "https://gopavecrm.com/estimate-follow-up" } ] }, { "@context": "https://schema.org", "@type": "Service", "name": "Asphalt Estimate Follow-Up Automation", "description": "Multi-touch, multi-channel follow-up sequences built specifically for asphalt and sealcoating estimates.", "url": "https://gopavecrm.com/estimate-follow-up", "provider": { "@type": "Organization", "name": "GoPave" }, "areaServed": { "@type": "Country", "name": "United States" }, "serviceType": "Contractor CRM Software" }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How many follow-ups should I do on an asphalt estimate?", "acceptedAnswer": { "@type": "Answer", "text": "Most jobs that close after the first estimate take five to eight touches across two weeks. Stopping after one or two follow-ups leaves the majority of winnable jobs on the table." } }, { "@type": "Question", "name": "What is the best way to follow up on an asphalt estimate?", "acceptedAnswer": { "@type": "Answer", "text": "Mix channels. Text gets the fastest response, email carries proof and documents, phone calls signal seriousness, and voicemail drops keep cadence without being intrusive. The sequence matters more than any single message." } }, { "@type": "Question", "name": "When should I stop following up?", "acceptedAnswer": { "@type": "Answer", "text": "Stop the active sequence at day 14 if there is no response, but move the contact into a long-tail nurture that re-engages by season. Many residential homeowners book the second time you reach out months later." } }, { "@type": "Question", "name": "How does GoPave automate estimate follow-up?", "acceptedAnswer": { "@type": "Answer", "text": "Every estimate triggers a pre-built sequence that runs across SMS, email, and call tasks. Sequences automatically stop when the prospect replies, books, signs, or is marked do-not-disturb. You set it once during onboarding and never rebuild it." } } ] } ] --- [![GoPave - CRM for Paving Contractors](/assets/gopave-logo-DTDNhWwP.png)](/) [Product](/product) [How It Works](/how-it-works)[Pricing](/pricing)[Blog](/blog)[Resources](/resources)[Contact](/contact) [Login](https://app.gopavecrm.com)[Book a Demo](/book-demo) [Book a Demo ](/book-demo) Pillar guide # The asphalt estimate follow-up sequence Most asphalt estimates that close take five to eight touches across two weeks. Most contractors stop after one or two. This is the cadence that closes the gap. [See What Weak Follow-Up Is Costing You](/leak-audit) ## The 14-day sequence Day 0 (within 5 minutes) Text and email confirmation of the estimate, restating the scope, price, and next step. Day 1 Personalized check-in text from the estimator: 'Any questions about the proposal?' Day 3 Email with a short social proof asset: recent project photos, a review, or a one-paragraph case study. Day 7 Phone task to the owner or estimator with a script. Voicemail drop if no answer. Day 10 Text with a soft scarcity nudge tied to schedule (current backlog, weather window). Day 14 Final value email: warranty, payment options, and a direct calendar link. Day 30 Long-tail re-engagement: spring or fall reminder depending on season. ## Why most shops fail at this Estimators are in trucks. Owners are buried in calls. By day three the proposal is buried in a notebook, an email thread, or someone's head. Manual follow-up does not survive a busy week. The fix is infrastructure, not effort. Build the sequence once, trigger it on every estimate, and let the system run while your team produces work. ## Common questions ### How many follow-ups should I do on an asphalt estimate? ### What is the best way to follow up on an asphalt estimate? ### When should I stop following up? ### How does GoPave automate estimate follow-up? ## Want this sequence running on every estimate by next week? GoPave ships with the full asphalt follow-up engine pre-built. Run the leak audit to see the revenue you would recover. 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