A new lead from Google Ads costs $80 to $150. A reminder text to a past customer costs you nothing and books at 5x the rate. Here are the 4 retention levers GoPave automates.
Every driveway you pave or sealcoat goes into a 2-year reminder cycle. The reminder lands 60 days before the optimal window, with photos of their actual driveway from your job records.
One short text every spring asking whether they noticed any cracks over the winter. Customers who get this message are 4x more likely to book a follow-up.
$100 off their next sealcoat for any neighbor they refer who books. Tracked automatically by phone number so you never have to remember who sent who.
Quarterly campaigns to customers who have not booked in 18+ months. A $25 off coupon to a 3-year-old customer pays for itself 10x over.