Pillar guide

    Automated Google reviews for asphalt contractors

    Reviews are the cheapest growth lever in the trade and the most ignored. Here is the system that turns every completed job into a fair shot at a public review.

    See What Your Review Gap Is Costing You

    The full sequence

    Job marked complete
    The crew or estimator marks the job complete in the pipeline. That single status change triggers the entire review sequence.
    Smart delay (24-48 hours)
    A short delay gives the customer time to walk the finished work before they get asked about it. Asking too early backfires.
    Personalized text request
    A branded text from the company number with a direct link to Google. Short, friendly, and signed by the owner or estimator.
    Email backup (day 3)
    If no review lands, an email with the same direct link and a one-line ask. Some customers prefer email. Hit both channels.
    Negative feedback intercept
    If a customer indicates they were unhappy, the flow routes to the owner instead of a public review. Fix the issue privately, protect the public reputation.
    Auto-stop on review detected
    When the system sees a new public review tied to the customer, the sequence stops cleanly. No double-asks. No annoyed customers.

    Why review count actually matters

    Map pack ranking is heavily influenced by review volume, recency, and rating. A shop with 12 reviews loses to a shop with 180 reviews even when the work is identical. Reviews compound. Skip a quarter and you fall behind for years.

    The fix is infrastructure, not a sales pep talk. Wire the ask to job completion and the reviews accumulate on their own.

    Common questions

    Turn every completed job into a review

    GoPave ships with the full review engine pre-built. Run the leak audit to see what your reputation gap is costing.

    Run Your Free Leak AuditBook a Demo