Pillar guide

    The asphalt estimate follow-up sequence

    Most asphalt estimates that close take five to eight touches across two weeks. Most contractors stop after one or two. This is the cadence that closes the gap.

    See What Weak Follow-Up Is Costing You

    The 14-day sequence

    Day 0 (within 5 minutes)
    Text and email confirmation of the estimate, restating the scope, price, and next step.
    Day 1
    Personalized check-in text from the estimator: 'Any questions about the proposal?'
    Day 3
    Email with a short social proof asset: recent project photos, a review, or a one-paragraph case study.
    Day 7
    Phone task to the owner or estimator with a script. Voicemail drop if no answer.
    Day 10
    Text with a soft scarcity nudge tied to schedule (current backlog, weather window).
    Day 14
    Final value email: warranty, payment options, and a direct calendar link.
    Day 30
    Long-tail re-engagement: spring or fall reminder depending on season.

    Why most shops fail at this

    Estimators are in trucks. Owners are buried in calls. By day three the proposal is buried in a notebook, an email thread, or someone's head. Manual follow-up does not survive a busy week.

    The fix is infrastructure, not effort. Build the sequence once, trigger it on every estimate, and let the system run while your team produces work.

    Common questions

    Want this sequence running on every estimate by next week?

    GoPave ships with the full asphalt follow-up engine pre-built. Run the leak audit to see the revenue you would recover.

    Run Your Free Leak AuditBook a Demo